Google Voting Guides Rolled Out

To say this year’s Presidential election will be somewhat interesting would be like saying the Titanic sinking in 1912 was a bit of a big deal.

Whether you like the two principle candidates (Hillary Clinton, Donald Trump) or someone from one of the lesser known parties, most people will encourage you to vote come Nov. 8.

That said some voters likely feel out of touch, hard is that is to believe given all of the press surrounding this election.

For some voters, they do not go online (or at least not with regularity), watch little television, and read newspapers sparingly if at all.

So, how can those voters gain more knowledge about the upcoming election, allowing them to make an educated vote when early November rolls around?

Making things a little easier this year is the recent Google rollout of a voting guide for all 50 states, one wherein voters can learn about details on how and where to vote in their respective communities.

Google Voting Guides Rolled Out

Voting Information and Trends Emerge

Among some of the interesting tidbits of Google’s efforts to make more informed voters:

  • Knowing how to vote – Voters not sure of where and how to vote can use Google’s new search feature to learn about such things as requirements to vote (I.D. etc.), the deadline to vote, how to go about using mail-in ballots, and the option of doing early voting if they so choose;
  • Knowing how they’ve registered since 2012 – Voters can also check out trends on how their fellow citizens have been registering since President Obama defeated Republican candidate Mitt Romney in 2012.

Another move put forth by Google is providing a number of search trends, trends that were put in place to monitor both engagement and to what degree voters were interested in the recently completed Republican and Democratic conventions.

For anyone who watched one or both of the conventions back in July, it is safe to say that they were either entertained, dismayed, perhaps a little bit of both.

So, with all of that being said, what if a major search engine such as Google could all but predict which candidate you will vote for come this November? If it sounds impossible, you may want to think again.

As reports have shown, when a giant like Google is putting survey products out there to test the waters, seeing which way voters may be leaning in terms of picking a 2016 presidential candidate to back, many in the search engine optimization (SEO) world (not to mention the political and media worlds) stand up and take notice.

If you’re in need of voting information, going to the Internet is a great way to get you started.

Among the areas to focus on:

  • Google searches – As mentioned earlier, Google searches are a fantastic means with which to find out what you are looking for. Just typing in keyword phrases such as 2016 presidential election, voting in 2016 etc. will get you to where you can learn more about the process;
  • Presidential websites – Both major party candidates (Hillary Clinton, Donald Trump), along with other candidates such as those representing the Libertarian Party, Green Party, Independents etc. all have websites. Visiting those sites will provide you with information on the candidates and their history, views on various topics impacting the nation and the world, and much more;
  • Social media – This is another great way with which to become more educated about the 2016 race for the White House, along with races for the Senate, Congress, Gubernatorial contests and more. Whether you opt for Twitter, Facebook, Instagram or other sites, there is plenty of political themed stuff going on. Even though respective staff members do much of the tweeting, both Clinton and Trump are quite active on Twitter. As of this writing, Trump had approximately 11.1 million followers, while Clinton came in with about 8.4 million followers. You can also use the popular site YouTube to view videos about the different candidates, getting a first-hand look at them in action.

With SEO in play, the 2016 Presidential election may prove to be the most heavily marketed online election ever.

As a voter, you do not even have to leave your home to become more educated about the race, not to mention vote.

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Miguel Salcido

CEO & Founder at Organic Media Group
After years of executive level experience running and building large digital agencies, Miguel now enjoys providing results oriented organic (earned) traffic campaigns for a select roster of clients.
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