For many business owners, they’d like to see more success in terms of the amount of consumers visiting their websites, along with growing revenue streams.
That said, the manner in which you do outreach to prospective clients can make or break your results over time. So getting the most out of your outreach efforts is critical.
Keep in mind that today’s consumers have, in many cases, a plethora of options when it comes to buying goods and services. As a result, your brand must distance itself from the crowd.
While there are different ways for you to blow past the competition, some work better than others.
One of the ways to get as much attention for your brand as possible is with your email outreach efforts. Mind you, these are not just any old email campaigns.
Your outreach efforts must be top-notch because you never get a second chance to make a first impression. And every connection you build is extremely valuable in terms of content marketing and link building for your business.
But how do you successfully use links to drive traffic back to your website, ultimately converting them into paid customers?
By using resources like email, social media, blog content, press releases, directories and more, you can pitch consumers (along with other businesses) as to why they should do business with you.
Keep the following tips in mind to ensure that your messages resonate loudly and clearly with consumers:
Making a Positive Outreach
No matter how you try and get your brand’s message out to consumers (or other businesses for that matter), your outreach needs to be professional and interesting.
For example, one of the ways to grow your brand is by guest blogging on various business sites. Although there are various guest posting opportunities out there if you take the time to look for them, not all will be a good fit for your brand.
As you make your pitch to different sites, stress that what you have to say can benefit their business as much if not more than yours. For example, if you are a small business tax professional, look to guest blog on sites related to consumer tax matters. You can use such opportunities to post tips for consumers, especially as April 15 rolls around.
In turn, more consumers will potentially view you as a good source for not only such information, but perhaps even doing their taxes. With an anchor text link in your guest post, you should see traffic coming your way when readers click on that part of the article;
Avoid Heavy Sales Push
One thing you never want to do in your efforts to build your customer base is come off as too pushy for sales. In time, you will know when it is right to push for a sale.
In the meantime, authoring guest blog content, talking to consumers via the phone, email, or social media (see more below), offering free samples of your products and/or services to consumers and other businesses etc. should be done without a focus on cinching a sale;
Be Socially Active
When you begin guest posting you will end up spending a fair amount of time on social media as you build new relationships online. Promote other people’s posts, in addition to your own, being sure to tag specific people whenever possible. Adding relevant people and publishers to social media is a great way to build relationships.
For example, you find a good blog you want to try to guest post on. You need to read and comment on some articles and follow them on social media. Chances are they will follow you back, especially if you tag them in your own social posts or if you favorite any of their posts.
People like to reciprocate. So when you then send your guest post pitch, the publisher will already know who you are from the recent social media activity.
You’ve now got a really solid social media connection that you can most likely get to promote your content to their social media following. Doing so expands the number of potential eyes that are exposed to your content; eyes that could be those of a prospective customer.
With the New Year just around the corner, now would be a great time to assess if you truly are linking up with success.
If not, review your efforts to get more customers, efforts that are easier than you might think.
Remember, it all starts with your message, a message that you have the ability to deliver in so many different ways.
- How To Improve Link Building With Email - January 16, 2018
- Why Integrated Marketing is the Best Approach for New CMOs - April 27, 2017
- Are Your Outreach Efforts Linking to Success? 3 Ways to Improve Your Outreach Today! - November 15, 2016