B2B SEO ServicesExperienced B2B SEO Agency
Organic Media Group has over 13 years as a proven B2B SEO agency.
Our B2B SEO services have a proven track record of success. B2B SEO requires a strategic approach that we have developed and executed on successfully for some of the top B2B brands in the world.
We work with B2B clients across the world
Organic Media Group has over 15 years as a proven B2B SEO agency
For B2B companies SEO isn’t just about traffic, it’s about attracting high-value prospects who are ready to engage and convert.
Get Qualified Leads
As a B2B company you don’t just need more traffic, you need qualified leads. We are experts at generating Sales Qualified Leads (SQLs) as a result of our B2B SEO services.
A Sales Qualified Lead (SQL) in B2B is a prospect who has been identified by the sales team as having a high likelihood of becoming a paying customer.
Why is SEO important for B2B companies?
Our B2B SEO agency specializes in helping companies get found by the right decision makers at the right times.
Unlike B2C, B2B sales cycles are longer and require reaching multiple stakeholders at various points along the conversion funnel. This requires having visibility across keywords at the TOFU (top of funnel), MOFU (middle of funnel), and BOFU (bottom of funnel).
It also means having a strong presence across various LLMs like ChatGPT and AI search channels.
Having this visibility across various channels and funnel stages is essential for building trust and authority throughout the buying process.
By optimizing for highly targeted keywords & creating content that addresses specific pain points, SEO drives qualified leads, shortens the sales cycle, and delivers measurable ROI.
Frequently Asked Questions
B2B SEO (search engine optimization) is a search marketing strategy focused around the specific needs of B2B companies. At its core B2B SEO revolves around targeting key decision makers at all phases of the sales funnel in order to shorten the sales cycle and drive qualified prospects to convert. In today’s world this also means gaining visibility in LLMs like ChatGPT and other AI search channels, to go along with ranking in Google for targeted keywords.
Definitely. Everything starts with getting increased visibility in Google. LLMs and AI search engines scour the web and search results to surface answers so you need to be visible in organic search results.
Forrester Research states that 89% of B2B buyers turn to the internet during their decision making journey. Other studies also state taht about 66% of B2B buyers rely on search as their primary channel to discover products during the research process, making organic search the top source of discovery.
The best way to tackle SEO for B2B companies is through content and link building. Creating content around your target audiences’ questions and pain points can help you to gain visibility for keywords and topics throughout the buying cycle in both LLMs and organic search.
Link building is an important component to growing your organic visibility. Building targeted links to your main product/service pages targeting BOFU keywords, while at the same time leveraging online PR and brand mentions to increase your authority is a surefire way to grow your business.
B2B content marketing and keyword targeting tends to be more technical than B2C keywords. B2C audiences are more broad and focused around everyday language. While B2C content is more focused on a niche audience.
The buying cycle for B2B audiences is also typically longer and more complicated than targeting B2C customers. This makes B2B SEO even more valuable as a tool to drive revenues because it can help close the long sales cycle gap.