5 Reasons Images Matter to Your Marketing Efforts

When you go about promoting your brand, marketing it effectively is as important as anything you will do in the course of a day, week, month, even the entire year. In order to successfully market your brand, you need to make sure you are using myriad of tools at your disposal. These tools can (and …

Google Voting Guides Rolled Out

Google Voting Guides Rolled Out

To say this year’s Presidential election will be somewhat interesting would be like saying the Titanic sinking in 1912 was a bit of a big deal. Whether you like the two principle candidates (Hillary Clinton, Donald Trump) or someone from one of the lesser known parties, most people will encourage you to vote come Nov. …

5 Reasons You Should Not Overlook Twitter for Marketing

Twitter logo

How much time do you spend on social media? Wait, little or none? If that is the case, you are missing out on some golden marketing opportunities. Being one of the three most used social media sites worldwide, Twitter has proven time and time again that it is a very reliable resource when business owners …

7 Effective Marketing Techniques that Won’t Cost You a Dime

If you’re a startup, then you probably don’t have a lot of capital to invest in marketing. Even so, you need to get your name out there so you can build up your business and your brand. How can you do that without money? It’s a catch-22, or so it seems. While it may seem …

Foundational Link Building: For New Sites and Old, It’s a Must

A solid foundation is what keeps your house from toppling over, or collapsing in on itself. The foundation bears the load of what you build atop it, making sure everything is safe and sound for years to come. If you build a house, but don’t build a solid foundation, it’s just a matter of time …

Stuck On Your Marketing Efforts? How to Choose an Outside Agency for Help

For any business big or small, the decision to seek outside help for marketing efforts is a serious one. Choose the right resource and growth could potentially skyrocket. Choose the wrong resource and your business could end up with wasted money and nothing to show for it. Whether you’re choosing an SEO agency to help …

Guest Blogging: No, It’s Not Dead. Yes, It Has Changed.

In the news lately has been a host of articles related to what’s aptly referred to as the Google zoo. With Panda 4.1 rolling out towards the end of September and Penguin 3.0 rolling out slowly over the past few weeks, search engine blogs are dominated by articles discussing aglorithm updates, and even things like …

How Creating Good Content is Awfully Similar to a Wildfire

There are two types of content in the world of content marketing: good content, and bad content. There is no in-between. The famous Jedi Master Yoda once said, “Do. Or do not. There is no try.” This quote is incredibly relevant for content creators. But, you say, what if my content is okay? Yeah, like, …

10 Reasons Your Company’s Website Needs an Active Blog

No matter what sort of product or service your company offers, it’s high time that you added a blog to your website. It’s truly a mystery as to why some websites simply ignore the fact that they are falling behind with an active blog. Hesitant to dedicate the time to start a blog for your …